The concept of turnkey homes has evolved significantly, particularly in luxury real estate markets. Traditionally, a turnkey property referred to a fully renovated and move-in-ready home. However, the modern "super turnkey" trend takes this a step further by offering residences that are not only fully furnished but also meticulously curated by renowned designers. This approach eliminates the stress of renovations and interior design decisions for buyers, providing a seamless transition into a new home.
A notable example is found in London's OWO on Whitehall, where a £18 million, fully furnished three-bedroom apartment epitomizes this trend. The interiors, curated by esteemed designers, offer a blend of luxury and convenience, appealing to buyers with multiple residences who seek hassle-free living arrangements. Developers have observed that such fully "dressed" apartments tend to sell faster, as they allow potential buyers to visualize the space more effectively. This trend, prominent in cities like Los Angeles and New York, reflects a growing demand for premium pre-furnished homes, especially in the post-pandemic era.
Financial Considerations and Tools:
Investing in super turnkey homes often commands a premium due to the convenience and designer expertise involved. Prospective buyers should conduct thorough financial planning to ensure alignment with their investment goals. Utilizing mortgage calculators and consulting with financial advisors can provide clarity on affordability and long-term financial implications.
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