From Frustration to Innovation: How Tyler King Built Assuras to Reinvent Consulting

Tyler King isn’t your typical founder. A serial entrepreneur with a background that spans enterprise technology, executive coaching, and leadership development, Tyler spent over a decade working alongside business leaders across industries—startups, Fortune 500s, and government agencies alike. And across boardrooms and brainstorms, one pattern stood out: the consulting world was broken.

“I kept seeing the same thing,” Tyler recalls. “Big-name firms walking in with pre-written playbooks, charging a fortune, and delivering surface-level solutions that didn’t really move the needle.”

It wasn’t just frustrating—it was wasteful. Companies weren’t lacking talent or ambition. They were lacking tailored strategies and adaptive support. That insight became the spark for Assuras, founded in 2020, with a clear mission: to challenge the legacy consulting model and build a firm designed for modern complexity.

Assuras doesn’t show up with answers—it shows up with questions. Instead of assigning siloed consultants who operate off templates, Assuras builds cross-functional, agile teams who collaborate closely with clients, listen deeply, and co-create sustainable solutions. Whether it’s navigating a digital transformation, resolving operational inefficiencies, or re-aligning leadership teams, the approach is always human-centered, data-informed, and execution-ready.

And it’s working. In just two years, Assuras has tripled its market share, grown to over 60 full-time consultants and partners, and crossed $5.2 million in annual revenue—all without traditional advertising. Growth has been fueled largely by referrals and long-term client relationships, a testament to the impact of its model. The firm now supports clients in North America, Europe, the Middle East, and Southeast Asia, with sector expertise in tech, healthcare, finance, and manufacturing.

But Tyler insists the real magic isn’t in the methodology. It’s in the mindset.

“Every business is different,” he says. “You can’t solve complex problems with off-the-shelf advice. At Assuras, we design the model around the client—not the other way around.”

From leadership coaching to enterprise transformation, Assuras is proving that listening deeply, thinking critically, and leading with empathy is not only good consulting—it's good business.

In a world where cookie-cutter solutions still dominate, Assuras is showing that putting people first isn’t just a philosophy—it’s a competitive edge.